What is digital marketing?

Digital marketing, simply put, is just the process of marketing your business online. It sounds so simple and easy but doing it effectively can be a major challenge.

Without an effective and efficient digital marketing campaign, you're left spinning your wheels forking more and more of your business' hard earned money right into the trashcan. The biggest key to an effective digital marketing campaign is meeting you customers where they are. You can dump all of the money you want into billboards, Facebook ads, or local radio stations. However not every person that hears, sees, or knows about your business is going to be a customer. So you end up just wasting that money that could've been spent on something that will target your keys demographics to ensure you're focusing the majority of your marketing budget on potential customers. This process is known as the "Marketing Funnel".

So what is digital marketing anyway and how can it help your business grow? As we said earlier, digital marketing is simply the process of marketing your business online. However the process goes much deeper than that. The first step is understanding your business and your customers. What're you selling? A service? A product? An experience? And who's going to buy it? For example if you're a boutique that sells clothing and jewelry your customer base is probably 25-45 year old women. From there you can best determine that the most effective way to market to that demographic is online through your Website, Google Business Listing, and Facebook. This is how your business grows through digital marketing. We evaluate your business, determine a online strategy that works for you, and implement it. Now don't think that this is all it takes for your business to take off. There are many factors that go into creating and running an effective digital marketing campaign. It takes time and diligence. That's where we come in. You are far too busy running the day -to-day of your own business to try and become an expert on all things digital marketing. We take the reigns and drive your campaign with you as the copilot.

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