Google business listings

A Google Business Listing is essentially an online identity of your business. This free tool offered by Google is for all types of businesses, especially for freelancers, entrepreneurs, or small-medium sized companies. Essentially, your Google listing is the box that pops up on the right side of the search results, which contains all the information of your business.

Optimizing your listing can certainly help your business stand out against the competitors in your local area. You have the benefit of controlling what you want your potential customers to see on your listing. In general, a Google listing is the first result that appears on the results page, as well as on Google maps.

Interact More with customers

what is a google business listing?

This feature of your Google Business Profile gives you the ability to communicate info about your business, products, services, and activity to your customers. Making posts on your profile can help convert potential customers by allowing them the ability to see how interactive your business is with its customers and what your business is actually like.

Google Posts

Google Business Listings can help you build a better relationship with your customers. Google offers many different tool in order to help business owners achieve this such as:

answer questions

This feature allows users to ask you questions on Google Business Listing. Both you and consumers can answer others questions. Regularly checking in and answering questions on your Google Business Listing shows Google that your business is popular and should move up the ladder on Google.

reviews

One of the biggest features of Google Business Listing is the ability for customers to leave reviews for your business. This is a great way to know and learn what your customers think about you, your business, and your services or products. Google reviews are on a scale of 1 to 5 stars with 5 being the highest. These reviews allow your business to grow in the eyes of Google as a highly rated business with many reviews is more likely to be shown first on Google than one with few reviews of mixed value.