ready to advertise online?

Digital marketing encompasses everything from Facebook Ads to Google Ads and everything in between. Digital marketing is like having billboards all over the internet. Except not just anyone sees these billboards, only your potential customers will see these billboards!

Whether you're wanting to reach more potential customers on Google, Facebook, Instagram, YouTube, or some other platform, we've got you covered!

let mtdm do it for you!

advertise where your

clients are

Old fashioned advertising is dead. Well, not technically. However it is very outdated, inefficient, and costly. Digital marketing is the exact opposite. It is vitally important now more than ever to advertise your business online. Everything is on the internet, and you should be too!

When starting your digital marketing analysis, we ask 3 key questions:

1. What (if anything) are you advertising online currently?

2. What are you target demographics?

3. What type of content will resonate most?

We start with your current online ads. Sometimes what you have is good and just needs a boost to drive engagement. Maybe you need a few more optimized hashtags or picture/video description. Long story short we will take what you currently have and fine tune it to maximize visibility and conversion.

Next we look at your target demographics. Basically this is the group of people that are most likely to go from the Awareness or Consideration stages of the Marketing Funnel to the Conversion stage. A major part of maximizing your marketing budget is target a key demographic of people that are likely to patron your business. If you try and appeal or market to everyone you'll end up spending more money than your efforts will bring in. That's why we focus so much on this. We take the time to learn about your business and your customers to build a demographic that will help us determine who we need to advertise to and who we should probably avoid.

Finally we use what we learned in step 2 and apply it when creating content for your advertisements. For instance, a landscaping company's demographics are most likely 30-65+ year old home owners. Therefore we know that homeowners tend to use Facebook more than any other online platform to find services like landscaping. So we know we need to post on Facebook, but what do we post? That's where the fun begins. Short, informational clips that include business owner's or employees' faces tend to have higher engagement and click through ratings. Facebook users also respond positively to static pictures that look clean and professional with the most important information front and center. This of course is just an example of how this step works.

In summary, digital marketing is very important to the growth of your business. More importantly is how you go about doing it. Let us help you get the most out of your online advertising!

ready to advertise like a pro?

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